CASE STUDY:
GMA Lifestyle’s
New Normal
During the pandemic, GMA Lifestyle launched a weekly web-exclusive show titled 'New Normal'. The series tackles relevant topics on how to navigate the new normal and the challenges brought by the pandemic.
Launched in 2020, I was tasked to design each episode's digital promo materials.
As the project’s Final Artist, I was tasked to do the static promotional posters of each new episode every week. I centered every design on what topic will be tackled in each episode.
After I designed the poster, the material will be forwarded to the Digital Media Editor and/or Digital Media Producer where it will be processed for animation.