Kapuso Artistambayan
Kapuso Artistambayan is a live online show that streams across GMA Network's online platforms where guest artists every episode are interviewed by the host about their latest showbiz projects and other things under the sun.
In 2021, Kapuso Artistambayan rebranded to Kapuso Artistambayan at Home in response to the rapid evolution of digital media landscape and changes brought by the pandemic.
I was tasked to do the designs for the rebranding by using visuals inspired by the current trends in design and also by paying reverence to the original design of the logo. Every episode, new colors are used.
The idea behind the 2021 design iteration of the Kapuso Artistambayan was to play with colors and add complementing elements that would make the whole design pop. Through this, we aim to capture the reader's attention while they are scrolling through their social media feeds.
In early 2022, another design refresh was made, just in time for the beginning of the new year. The 2022 design iteration adopted the design style 'Minimal Maximalism'; while the background is minimalist, the subject and other elements complementing the layout is maximalist in design. The 'At Home' in the title is dropped in some episodes when the episode is shot in the studio. The 2022 design iteration for the posters still carry on in 2023.
The posters shown for the 2022 design iteration below are the recent posters released in 2023 bearing the said design iteration.